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Dr.-Ing. Rainer Lutze, Dipl.-Inform. LuSTCon Logo

Digital Media

New technologies and changed user attitude especially pressure print media today. We offer suitable solutions for the transformation into the digital future. This includes as well the definition of new business models as the development of new advertising and content formats. Here, the expectation of advertisers and users for customized information offers with up-to-date and location oriented relevance are in the center of interest. Also, mature readers do expect to be addressed at eyes level, communication will be multidirectional and is not further governed by anchor persons of publishing groups. Readers want to actively contribute to the media, each reader may be also a potential content producer. This sociocultural change in the expectation towards media necessarily implies changes in editorial tasks and organization. In the future, the editorial core activitiy also will include planning and control of content, moderation and coordination of active readers.

Usage and importance of mobile devices for news media is evermore increasing. Mobile devices weared on the body (»wearables«) like smartwatches will offer completely new possibilities of personalized and localized news and advertising and formats.

In consequence, digital media transformation does include much more then digitizing analog contents, products and processes. It should also materialize answers to the mentioned changes and trends. With our solution construction kit featuring modules, which may be applied on their own or in a combined way (see below), we have developed a systematic concept for a fast and efficient track into the digital future for a publishing house, which we want to design together with your organization. More details on this construction kit system you will find on our corresponding special page. With our blueprint of the news network between and for citizens featuring an integrated reading and reporting app , we have combined all modules of the construction kit system into an ideal-typical new regional/local media, in order to verify the system and its profitability. Again, more detailed information about the news network are presented on our associated special page.

The solution construction kit for digital media transformation
Picture credits: © Dr.-Ing. Rainer Lutze Consulting

Healthcare Economy

Smart home denotes a mega trend, where cross-linked intelligent sensors and actuators actively control the energy efficiency of a household as well as security, comfort and entertainment for the inhabitants. Supporting health and wellbeing especially for elderly rsp. persons requiring nursing care in a household also gains importance as an additional segment of the smart home. The central issue of ambient assisted living is to support a self-determined and safe living of such persons in their familiar home by technical means until the high age - as long as this can be justified from a medical perspective.

The five smart home sectors
Picture credits: © Dr.-Ing. Rainer Lutze Consulting, denphumi /

Special relevance is given to this topic by the fact that already in 2013 more than 1.25 million persons in Germany requiring care (out of 2.63 million) have been nursed exclusively by family members at home. Annually, about 300,000 new cases of dementia have to be registered in Germany, with currently about 1.5 million persons suffering from dementia in total. Also, these person continue to live at home in the early phases of their illness. Here, assistance systems can effectively support care-giving family member and mobile nursing servicess in their responsible and demanding task. You find more details on this topic on our special page.

Assistance Systems - in the Smart Home and on the Go

We are actively working on the development of this future-oriented business segment of assistance systems, as well on the technical concept as on suitable business models. With the new innovative smartwatches, mobile computers worn on your wrist, the service scope of stationary assistance systems will be effectively increased and expanded to activities on the go.

smartwatches for mobile assistance services
Picture credits: © Dr.-Ing. Rainer Lutze Consulting, koya979 /